We are in the midst of a rapid era of digital transformation. At the heart of digital transformation is the objective to deliver better customer outcomes—more efficiently and more cost-effectively. Cloud and IoT technology have changed everything. New ways of doing business are rapidly emerging and dynamically changing customer expectations. Empowered customers are driving companies to develop a new level of “customer-obsession” with seamless ways to conduct business. Accountancy firms and their clients are being challenged to think differently. Companies that are not structured appropriately to meet this new reality will struggle to adapt.